Our last publications

The Sales action plan, the compass of the entrepreneur

Published :29 July 2016

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In orienteering, it is not necessarily the one who runs fastest that comes first … The entrepreneur who wants to translate their strategy into commercial success has also an interest in investing time on defining the best route and to avoid wasting their time. … 1. Analyze the current situation   Firstly to gather the […]

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Additional shop sales: “100% of winners have tried their luck”

Published :24 June 2016

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Before detailing why and above all how to achieve additional sales, I will immediately give you the absolute secret…..and like that, it will be done. Are you ready ? Concentrate, it’s pretty revolutionary! The absolute secrecy to achieve additional sales is to SYSTEMATICALLY ask. Amazing isn’t it? And yes, what separates the best sellers from […]

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Enhance business efficiency through e-learning

Published :3 June 2016

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… For several years salespeople are among the biggest users of e-learning solutions.  In fact many companies are using these solutions to train technical, product and market knowledge. It is indeed on training regarding to “know-how” (technical knowledge, general and business culture, languages) that e-learning was first proven over a decade. However for training in […]

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Sales with the codes of Luxury: the 4 dimensions of relational and commercial elegance

Published :17 May 2016

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Before introducing the four dimensions of relational and commercial elegance, I would like to remind you of some evidence that we sometimes forget: Luxury is the only industry that does not understand a crisis. The numbers do not decline and all reports are rather flattering on growth prospects.  This excerpt from the LVMH website with […]

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The machine that generates happiness

Published :27 April 2016

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Loud voices filtering through the office door of Mr. Lefort, the Commercial Director of Happy Air, a recent start-up company destined to succeed.   Mr. Smith My little Mike, I seriously have to get you going!!!! You are averaging one appointment a day when all your colleagues are averaging 3! Not to mention that Alexander, […]

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Assemble a distribution network: when efficiency meets adaptability

Published :20 April 2016

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  I spend a lot of time traveling in my professional life and I lived abroad for quite a few years. I will share with you a story that illustrates the title of this article quite well. This was told to me by a friend who I met during a trip to Asia. You will […]

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Relational flexibility : putting communication at the service of the intention

Published :20 April 2016

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Relational flexibility : putting communication at the service of the intention Relational flexibility: What are we talking about exactly? Relational flexibility is the indispensable background for career success whether commercial or elsewhere.  Today there is more business where the quality of the relationship can be neglected. It is the person who makes the difference.  It was […]

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Management of business people: To end the mirages of micro-management

Published :20 April 2016

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Tuesday: 8:15, your 7 year old son puts on his sneakers whilst whistling while you wait at the door, annoyed to again have to play the Boss “get dressed! “”Finished your yoghurt”, “Brush your teeth” “No you cannot take the whole bag of marbles to school”, “Have you got all your books?”, “Do up your […]

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Too much ego kills the nego

Published :20 April 2016

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It’s probably happened to you that you’ve conducted a face to face meeting with a buyer who acts with condescension, arrogance and the aplomb of someone who feels superior. Annoying right? And what if this negotiation attitude of the buyer was actually good news for you? As soon as the ego takes up too much […]

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How to become a good salesperson?

Published :20 April 2016

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  Even today, it is commonly accepted that it is not necessary to have a good education to be a good seller. Some will tell you that it is a shame to have a good education and to then “end up” as a salesperson. Others argue that selling will be easy not matter the sectors […]

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