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Man's hand with an ancient German officer compass

Sales action plan : the entrepreneur’s compass

Published :29 July 2016

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In orienteering, it is not necessarily the one who runs fastest who comes first… In the same way, a businessman who wants to turn his strategy into actual commercial success should invest some time to define the best route and spare himself from wasting time.   … 1. Assess the current situation     First […]

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Happy girl on a shopping spree

Cross-selling in retail : “100% of winners have tried their luck !”

Published :24 June 2016

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Before detailing the purpose of cross-selling and more importantly, how to get good at it, I am immediately going to let you in on its most absolute secret, just so we get it over with. Are you ready? You’d better concentrate, for it is pretty revolutionary! The absolute secret to achieving cross-selling is to SYSTEMATICALLY […]

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ego

Don’t let your ego take over the nego!

Published :20 April 2016

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I’m pretty sure that you’ve already had an interview with a buyer looking down on you with condescension, arrogance and the self-satisfied aplomb of those who consider themselves above the fray. Quite annoying, isn’t? Now what if this negotiation attitude from the buyer was actually good news for you? As soon as the ego starts […]

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